Cookie policy
Last modification: 13/05/26
What is a cookie? What is a pixel?
Cookies are files containing small amounts of information that are downloaded to the user's device when you visit a Web site. Their main purpose is to recognise the user each time he or she accesses www.bintercanarias.com and they also allow us to improve the quality and usability of our Web site. Cookies are essential for the functioning of the Internet, providing countless advantages in the provision of interactive services, facilitating navigation and the usability of a Web site. Cookies cannot damage your computer but, being active, they help us to identify and solve possible operating errors.
A pixel is a small piece of code inserted in a Web site or in an e-mail which allows us to find out how a user interacts with certain Web or e-mail contents in order to measure and personalise the browsing experience.
Are they necessary for browsing the web?
Only those that serve for a personalised and safe navigation are essential, that is, those indicated as "necessary cookies." The rest are optional and their configuration can be personalised by the user.
Cookies and other technologies used
The following is a list of the cookies and other technologies used in the www.bintercanarias.com domain together with the properties of each.
Technical cookies
Are required and strictly necessary for the proper functioning of the website and the usage of the different options and services available.
Own cookies
Supplier: Binter
| Name | Expiry | Description |
|---|---|---|
| CakeCookie[BookingSearch] | 1 year | Cookie used to improve the user experience and pre-load the data from his/her last flight search. |
| CakeCookie[cookiePolicy] | 1 year | Cookie used to save acceptance of the cookies policy. |
| cookiesession1 | At the end of browsing | Session identifier cookie for users registered on the Web site. |
| PHPSESSID | At the end of browsing | Used by the PHP language to create user session variables. |
Third party cookies
Supplier: Google
| Name | Expiry | Description |
|---|---|---|
| CONSENT | 9 years | Technical cookie to control the acceptance of cookies. |
| DV | 10 minutes | Cookie used by Google to provide services and extract anonymous information about the browsing. |
| OGP | 2 months | Cookie used to display geographic locations. |
| OGPC | 3 meses | Cookie used by Google to activate Google Maps. |
| SIDCC | 4 months | Cookie used by Google to provide services and extract anonymous information about the browsing. |
Supplier: iadvize
| Name | Expiry | Description |
|---|---|---|
| NNNNNLast | 1 year | Provides us with the time elapsed since the last time the visitor visited the Web site. |
| NNNNNvvc | 1 year | Allows us to count the number of visits of a visitor to the site. |
| vuid | 1 year | Assigns a unique identifier to the user when using the chat. |
Analytical cookies
Allow the user's tracking and online behaviour analysis. They are not strictly necessary.
Third party cookies
Supplier: Binter
| Name | Expiry | Description |
|---|---|---|
| _utma | 1 year | Cookie used for the proper functioning of Google Analytics. This cookie comprises the following information: Hash Domain, Unique Random ID, Timestamp (Date) first visit, Timestamp (Date) last session, Hit counter. |
| _utmb | 30 minutes | Used by Google Analytics to find out how long you spend on the page and how many pages you visit. Provides a list of visits/sessions. |
| _utmc | At the end of browsing | Cookie used by Google Analytics that, together with _utmb, is used to know if a new session is created for a certain user. |
| _utmt | 10 minutes | Cookie generated by modifying the _SetVar method of Google Analytics; its function is to activate an event after a number of visits, whether or not the users are registered. |
| _utmv | 0 minutes | Cookie used by Google to distinguish visits, for example, to know the visits of registered or unregistered users. |
| _utmz | 1,5 years | Cookie used by Google to find out where and how the user reached the Web site. |
Supplier: DoubleClick
| Name | Expiry | Description |
|---|---|---|
| NID | 6 months | The browser sends information of the cookies that Google needs if it maintains the active session with your account, these data are used by Google in order to associate them with your account. These cookies have an advertising purpose, storing the user |
| SAPISID | 2 years | These cookies have an advertising purpose. They contain a unique randomly generated value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. |
| 1P_JAR | 1 month | Transfer data to Google. |
Supplier: Google
| Name | Expiry | Description |
|---|---|---|
| APISID | 2 years | These are used by Google to store the user |
| _ga | 2 years | Cookie used to identify and distinguish users of the website |
| _gd_au | 4 months | Used by Google AdSense to experiment with the efficiency of ads on Web sites that use its services. |
| HSID | 2 years | These are used by Google to store the user |
| NID | 7 months | Registration of the user |
| SAPISID | 2 years | These are used by Google to store the user |
| SID | 2 years | These are used by Google to store the user |
| SSID | 2 years | These are used by Google to store the user |
Supplier: Microsoft Clarity
| Name | Expiry | Description |
|---|---|---|
| _clck | 1 year | Persists the Clarity User ID and preferences, unique to that site, is attributed to the same user ID. |
| _clsk | 1 day | Connects multiple page views by a user into a single Clarity session recording. |
| CLID | 1 year | Identifies the first-time Clarity saw this user on any site using Clarity. |
| ANONCHK | 10 minutes | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. |
| MR | 1 week | Indicates whether to refresh MUID. |
| MUID | 1 year | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| SM | Per Session | Used in synchronizing the MUID across Microsoft domains. |
Advertising cookies
Store information of user's behaviour obtained from the browsing habits, allowing to customize the advertising. They are not strictly necessary.
Own cookies
Supplier: Binter
| Name | Expiry | Description |
|---|---|---|
| CakeCookie[hash1] | Does not expire | Cookie used by Bintercanarias’ systems to recognise the user visiting the site. It makes it possible to distinguish users and to make recommendations regarding its own and third party commercial products based on statistical data. |
| CakeCookie[hash2] | 1 year | Cookie used by Bintercanarias’ systems to recognise the user visiting the site. It makes it possible to distinguish users and to make recommendations regarding its own and third party commercial products based on statistical data. |
Third party cookies
Supplier: Adform
| Name | Expiry | Description |
|---|---|---|
| adtrc | 7 days | Identifies if browser information was gathered |
| C | If C=1 - 60 days, If C=3 - 3650 days | Identifies if user’s browser accepts cookies. 1 – Cookies are allowed, 3 – Opt-out |
| CFFC | 7 days | Compound banner frequency capping |
| cid | 60 days | Cookie id (legacy) – same as uid |
| CM | 1 day | Identifies if there is a need to re-check partner‘s cookie matching existence (set by AdServing) |
| CM14 | 14 days | Identifies if there is a need to re-check partner‘s cookie matching existence (set by Cookie Matching) |
| CT | 1 hour | Identifies last click membership for 3rd party pixels on advertiser’s pages |
| DigiTrust.v1.identity | 7 days | User identifier set by DigiTru.st, independent industry body |
| EBFC | 7 days | Identifies total frequency capping for expanding banner |
| EBFCD | 7 days | Identifies daily frequency capping for expanding banner |
| GCM | 1 day | Identifies if there is a need to re-check partner‘s cookie matching existence |
| otsid | 3650 days | Advertiser specific opt-out |
| simbólico | sesión | Security token for opt out functionality |
| SR | 1 day | Sequential rotator information – contains total impressions, daily impressions, total clicks, daily clicks, and last impression date |
| TPC | 14 days | Identifies if user’s browser accepts third party cookies |
| uid | 60 days | Unique identifier |
Supplier: DoubleClick
| Name | Expiry | Description |
|---|---|---|
| ANID | 380 days | They contain a unique randomly generated value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. |
| APISID | 2 years | These cookies have an advertising purpose. They contain a unique randomly generated value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. |
| .DDMMUI-PROFILE | 10 days | Cookie used to show the user advertising according to their preferences. |
| DSID | 5 days | Used by Google D&V360 to record and report on user actions on the website after viewing or clicking on one of the advertiser |
| _fbp | 5 months | Advertising cookie for targeting advertising to users according to their preferences. |
| HSID | 2 years | These cookies have an advertising purpose. They contain a unique randomly generated value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. It is used to store information about how the user uses the website and any pre-visit advertising on this website, as well as to help customize advertising. |
| IDE | 9 months | Advertising cookie for targeting advertising to users according to their preferences. |
| IDE | 380 days | Used by Google D&V360 to record and report on user actions on the website after viewing or clicking on one of the advertiser |
| RUL | 1 year | Used by DoubleClick to determine whether a website`s advertising has been displayed appropriately. This cookie is used to make marketing efforts more efficient. |
| __Secure-APISID | 1 week | These cookies are used to deliver ads more relevant to the user, according to their interests. |
| __Secure-HSID | 1 week | These cookies are used to deliver ads more relevant to the user, according to their interests. |
| __Secure-SSID | 1 week | These cookies are used to deliver ads more relevant to the user, according to their interests. |
| __Secure-3PAPISID | 2 years | These cookies are used to deliver ads more relevant to the user, according to their interests. |
| __Secure-3PSID | 2 years | These cookies are used to deliver ads more relevant to the user, according to their interests. |
| SID | 2 years | These cookies have an advertising purpose, related to a user |
| SIDCC | 1 year | These cookies have an advertising purpose. They contain a unique randomly generated value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. It is used to store information about how the user uses the website and any pre-visit advertising on this website, as well as to help customize advertising. |
| SSID | 2 years | These cookies have an advertising purpose. They contain a unique randomly generated value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. It is used to store information about how the user uses the website and any pre-visit advertising on this website, as well as to help customize advertising. |
| XSRF-TOKEN | Session | It is an encrypted cookie to verify that all form submissions are carried out by the user currently in session, preventing CSRF (Cross-Site Request Forgery) attacks. |
Supplier: DoubleClick
| Name | Expiry | Description |
|---|---|---|
| _gac_UA-1597577 | 4 months | PHPSESSID, end of browsing. Used by the PHP programming language to create user session variables. |
| OTZ | 1 month | They optimise and customise the ads displayed when browsing. This is used to analyse web traffic patterns and the duration of browser sessions. This cookie is related to the Google Adwords personalised advertising system. |
| _Secure-3PSIDCC | 1 year | These cookies allow sites to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorised third parties. |
| 1P_JAR | 1 month | Customisation of advertisements according to user preferences. |
Supplier: ADG MEDIA GROUP
| Name | Expiry | Description |
|---|---|---|
| n_one | 1 year | This cookie is used to track a visitor’s movements across the website through Neural.ONE technologies, provided by ARTIFICIAL INTELLIGENCE FOR MARKETING S.L., to collect information regarding campaigns, impressions, clicks, and events for a period of 1 year and 6 months, for attribution analysis or other analyses related to advertising audiences. |
n_one_itf | 1 year | It is used to track a visitor’s movements on the Website through Neural.ONE technologies, provided by ARTIFICIAL INTELLIGENCE FOR MARKETING S.L., to collect information about campaigns, impressions, clicks, and events for performing attribution analysis or other analyses related to advertising audiences. (first_party_cookie) |
| n_one_dnt | 1 year | It sets the opt-out cookie in the browser where the user makes their opt-out choice. |
| n_o_bc_<id> | 1 year | It sets the opt-out cookie in the browser where the user makes their opt-out choice. |
| n_o_bc_cpg<id> | 1 year | Collect behavioral information to create personalized advertisements. |
| notmEssential | 30 Min | Detect repeated and erroneous connection attempts to a website. |
| NOTM* | 1 day | Identify user behavior on the website. |
Supplier: Facebook ADs
| Name | Expiry | Description |
|---|---|---|
| fr | 3 months | This cookie is used in Facebook ad targeting. |
| _fbp | 3 months | This cookie allows us to serve ads on Facebook to people who have already visited the website with relevant promotions when they visit this social network. |
PROVIDER: SPOTIFY ADS
| Name | Expiry | Description |
|---|---|---|
| sp_adid | Session | Used to identify and track users for advertising purposes. |
| sp_dc | 12 months | Related to user session management and preferences on Spotify. |
| sp_gaid | 18 days | Used to collect analytical data on the use of Spotify services. |
| sp_key | 12 months | Used for authentication or security functions on Spotify. |
| sp_landing | 1 day | Set by Spotify to implement audio content on the website and record user interaction with such content.. |
| sp_landingref | 1 day | Used to track referrals or traffic sources to embedded Spotify content. |
| sp_m | 12 months | Management of user preferences or settings on Spotify. |
| sp_t | 12 months | Set by Spotify to implement audio content on the website and record user interaction with such content. |
PROVIDER: TikTok Ads
| Name | Expiry | Description |
|---|---|---|
| _ttp | 13 months | To measure and improve the performance of your advertising campaigns and personalize the experience (including ads) on TikTok. |
| ttcsid_ | 13 months | To measure and improve the performance of your advertising campaigns and personalize the customer experience on TikTok. |
| ttcid | 13 months | To measure and improve the performance of your advertising campaigns and personalize the customer experience on TikTok. |
| _pangle | 13 months | To measure and improve performance and personalize experiences provided by the TikTok Pangle ad network. |
| _ttp | 13 months | To measure and improve performance and personalize the experience (including ads) on TikTok. |
Are data transferred to other countries outside the EU?
Users can find out about transfers to third party countries in the links provided in the º"Privacy Policy" section of the above table.
Browser configuration
Users can allow, block or delete cookies and other technologies installed on their computers by setting the options of the browser installed on their device. They can access the settings of the main Web browsers at the following links:
Marketing
1. Google Tag Manager
Our website uses Google Tag Manager. “Google” refers to a group of companies, including Google Ireland Ltd (the service provider), located at Gordon House, Barrow Street, Dublin 4, Ireland; Google LLC, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; and other affiliated companies of Google LLC..
Google Tag Manager is a service that allows managing any tracking tags on a website through a user interface.
Google Tag Manager is used to deploy tags that measure traffic and user behavior on our website. It does not access or store personal data but can trigger other tags that do, without having access to the information these collect.
Disabling cookies, whether at the domain or individual cookie level, will apply to all tracking tags implemented through Google Tag Manager.
For more information about Google Tag Manager’s Terms of Service and Google’s Data Protection Policy, please consult Google’s website:
https://marketingplatform.google.com/intl/es/about/analytics/tag-manager/use-policy/
https://policies.google.com/privacy?hl=en
2. Google Consent Mode (Advanced)
Binter provides its users, through its cookie consent banner, the ability to decide how third-party cookies are managed and used.
This banner allows you to choose whether to accept the use of third-party cookies for Performance or Marketing purposes.
Due to the obsolescence of third-party cookies, our website uses the “Google Consent Mode V2.0 Advanced.” With this consent mode, users who accept Performance cookies via our banner consent to the encrypted collection of their information for analysis and conversion measurement purposes as “User-provided data”. Conversely, users who reject these cookies have their IP anonymized, and only an anonymous ping is sent to Google Analytics without any identifiable information, for data modeling and report optimization.
Users who accept Marketing cookies in our consent banner allow personalized ads to be shown and some of their data to be shared encrypted for remarketing purposes, as well as to improve conversion measurement via “Enhanced Conversions”. They also consent to being part of customer segmentation lists, which are shared encrypted with Google Ads. If users do not consent, only an anonymous ping is sent to Google Ads, without identifiable data, for data modeling and campaign optimization.
In Google Analytics and Google Ads, data is encrypted rather than stored in raw form. Therefore, anonymization and the right to data deletion do not affect the User Provided Data and Enhanced Conversions functionalities. The (SHA-256) algorithm ensures that encrypted data cannot be reverted to its original form, thus maintaining user integrity, anonymity, and privacy.
3. Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited (https://about.google/) Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
This platform collects data from users visiting our website. This data is used to generate reports with performance statistics useful for our company. Additionally, this data is also used for advertising and marketing purposes.
The information collected is subject to the consent granted through our cookie consent banner. For a detailed explanation, please refer to the section titled “Google Consent Mode (Advanced)”.
User consent constitutes the legal basis for the use of Google Analytics tracking. This consent can be revoked at any time via the cookie settings on our website.
3.1 User-provided data collection
In Google Analytics, the collection of user-provided data “User-provided data collection” will only be activated if consent has been given for Performance and Marketing cookies. This feature uses a secure, one-way hash algorithm (SHA-256) to encrypt data before sending it to Google Analytics. The fundamental purpose is to improve measurement accuracy and optimize enhanced Google Analytics features without relying on third-party cookies, which are expected to disappear in the future.
The data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
Collecting user-provided data allows us to have a more comprehensive view of measurement and attribute conversions more accurately, as well as to relate your encrypted data to identify interactions with Google Ads that might otherwise go undetected without cookies or other user identifiers.
If the user has not provided consent through the cookie banner, this advanced option will only send an anonymous ping to Google Analytics for data modeling and report optimization and will not collect any encrypted data.
Google Analytics Help contains a summary of data usage in Google Analytics and measures Google implements to protect that data.
More information about Google Analytics Terms of Use and Google’s Data Protection can be found in the respective documents.
4. Google Ads (formerly Google AdWords)
On our website, we use Google Ads, a service provided by Google Ireland Limited, located at Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads is an online paid advertising tool that allows us to create ads and display them to users who are actively searching for services like those we offer.
User consent constitutes the legal basis for the use of Google Ads tracking. This consent can be revoked at any time via the cookie settings on our website.
This tool may be used on our website for the following purposes:
4.1 Remarketing
We use Google Ads remarketing on our website to display ads based on visitors’ interests across other Google network sites, such as YouTube, Display, etc. We analyze visitor interactions to show targeted advertising even after they leave our website. Users will be part of audience lists within Google Ads. This feature only activates if users consent to Marketing cookies.
No user information will be sent to Google Ads if the user has not consented to Marketing cookies via the cookie banner, nor will they be part of these audiences.
4.2 Enhanced conversions
Due to the obsolescence of third-party cookies, Binter has implemented Google Ads’ “Enhanced Conversions” for paid advertising campaigns. This feature shares your encrypted personal data to ensure ads reach the target audience and more accurately measure campaign impact.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
Before sharing, data is encrypted with the (SHA-256) algorithm to match with an existing customer database and prevent use for other purposes. Data is only shared with Google Ads if you have accepted Marketing cookies. This consent is transmitted to Google Ads through “Google Consent Mode (Advanced)”.
An anonymous ping is sent to Google Ads for users who have not consented via the cookie banner, without any identifiable information, for data modeling and paid campaign optimization.
4.3 Offline conversions
If you consent to Marketing purposes in the cookies banner, you agree that your data may be shared encrypted with Google Ads using (SHA-256) algorithm. This allows us to improve the accuracy of offline conversion measurement by uploading click conversions containing hashed user identifiers and optional additional details that help link the conversion to the ad that generated the lead.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
No user information will be sent to Google Ads if the user has not consented to Marketing cookies via the cookies banner.
4.4 Customer Match
Consent to Marketing cookies via the cookie banner enables the Google Ads Customer Match feature. This means your data will be shared encrypted with Google Ads using (SHA-256) algorithm to create user segmentation lists for personalized ads, remarketing audiences, and optimization of our Google Ads campaigns.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
No user information will be sent to Google Ads if the user has not consented to Marketing cookies via the cookies banner.
For more details on how Google manages data in its ads and how cookies are used, please refer to Google’s Privacy Policy and the “Technologies“ section of Google’s website.
5. Microsoft Advertising (formerly Bing Ads)
Our website uses Microsoft Advertising or Microsoft Ads. This service is operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521.
Microsoft Ads is an online advertising system used to promote and optimize our services. We track specific user actions that click on our Microsoft Bing ads through Microsoft Ads’ conversion and tracking tool. This tool only activates if you have accepted Marketing cookies in our cookies consent banner.
User consent constitutes the legal basis for Microsoft Ads tracking. This consent can be revoked at any time via the cookies settings on our website.
We may use Microsoft Ads for the following purposes:
5.1 Remarketing
On our website, we use the Microsoft Ads remarketing feature to display personalized advertisements to visitors based on their interests across other websites within the Microsoft advertising network. This is achieved through the creation of remarketing lists, which enable us to segment audiences and optimize our Microsoft Ads campaigns. This functionality will only be activated if you provide your consent for the use of Marketing cookies
For users who have not given their consent via the cookie banner, no user information will be sent to Microsoft Ads.
5.2 Enhanced conversions
Due to the obsolescence of third-party cookies, we have implemented the 'Enhanced Conversions' feature from Microsoft Ads for our paid advertising campaigns. This feature shares encrypted personal data to ensure that ads reach the intended audience and to more accurately measure the impact of paid advertising campaigns on the Microsoft Ads platform.
The data that may be collected and shared include email addresses or phone numbers, which will be encrypted using the (SHA-256) algorithm before being shared. This encryption ensures that your personal data is only matched against existing customer databases and is not used for any other purposes. The data will only be shared with Microsoft Ads if you have accepted Marketing cookies."
For users who have not provided consent via the cookie banner, no user information will be shared with Microsoft Ads.
5.3 Offline conversions
If you have consented for Marketing purposes in the cookies banner, you agree to share encrypted data via (SHA-256) algorithm with Microsoft Ads, improving offline conversion measurement by uploading click conversions containing hashed user identifiers and optional additional details to link conversions to ads.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
For users who have not consented via the cookies banner, no user information will be sent to Microsoft Ads.
5.4 Customer Match
If you have consented for Marketing purposes via the cookie banner, the Microsoft Ads Customer Match feature will be activated. By accepting, your data will be shared in encrypted form with Microsoft Ads using the (SHA-256) algorithm. This will allow us to include you in user segmentation lists to deliver personalized ads, include you in remarketing audiences, and optimize our Microsoft Ads campaigns."
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
For users who have not consented via the cookies banner, no user information will be sent to Microsoft Ads.
For more information on how Microsoft Ads protects your data and uses cookies, see Microsoft’s privacy policy:
https://privacy.microsoft.com/en-gb/privacystatement
6. Meta Ads (formerly Facebook Ads)
We use Meta Ads as Meta’s paid advertising tool for campaigns on Facebook, Instagram, WhatsApp, Messenger, Threads, among others.
If you have consented to Marketing purposes in the cookies banner, our website will use the Meta pixel, Meta Conversion API, and the Meta Platforms Ireland Limited custom audience pixel (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook)). These pixels automatically collect and store data (IP address, visit time, device and browser information, and website usage information) based on specific events defined by us (such as visiting a website or signing up for our newsletter). This data is used to generate performance reports and marketing analytics.
The use of the Meta pixel and Conversion API is based on your consent, which can be revoked at any time via the cookies settings on our website.
6.1 Remarketing
If you have consented to Marketing purposes in the cookies banner, you will be included in audiences within this platform, allowing us to show personalized ads and improve campaign learning.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
If you have not consented via the cookies banner, no user information will be sent to Meta Ads.
6.2 Advanced matching
Meta’s conversion tracking pixel monitors the actions of users who have consented to Marketing cookies via the cookies banner. This tracking occurs after users click on an ad and is used to optimize advertising campaigns on Meta and for statistical purposes.
As part of “Advanced matching”, information is also collected and stored in hashed format for matching purposes, which may identify individuals (e.g., names, email addresses, and phone numbers). To enable this, the Meta pixel automatically sets cookies when you visit our site, allowing automatic recognition of your browser on other websites through a pseudonymous cookie identifier.
Meta combines pixel or Conversion API data with other data from the user’s Meta account to create reports on website activity and provide other related services, including personalized and targeted advertising. We have no control over Meta’s data processing; we only receive statistical data based on Meta pixels or Conversion API.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
If you have not consented via the cookies banner, no identifiable information will be sent to Meta Ads.
6.3 Offline conversions
If you have consented via the cookies banner, your data will be shared encrypted with Meta Ads for Marketing purposes. This allows us to improve offline conversion measurement by uploading click conversions containing hashed user identifiers and other optional details that help link conversions to the ad that generated the lead. This encryption method converts data into random codes that cannot be reversed or decrypted, ensuring the information remains unreadable.
Data that may be collected and shared includes: (email, phone number, first name, last name, street, city, region, country, or postal code).
If you have not consented via the cookies banner, no identifiable information will be sent to Meta Ads.
Data processing by Meta is conducted under Facebook’s Data Policy.
7. Microsoft Clarity
Microsoft Clarity, a web analytics tool by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA), is integrated into this website. Microsoft Clarity processes data and transfers it to the USA, where an adequate level of data protection is not guaranteed. To comply with European data protection regulations, Microsoft uses Standard Contractual Clauses.
Microsoft Clarity processes data each time someone visits our website. This includes information about how users interact with the site, such as where they click and how they scroll through the page. Microsoft may receive, process, and use this information to analyze user behavior.
Data processing only takes place with your consent, through the Performance cookies in our cookie banner. Microsoft Clarity adheres to European data protection regulations; however, transferring data to countries without an equivalent level of data protection as the EU carries certain risks.
For more detailed information on how Microsoft Clarity collects, uses, and protects data during the analysis process, you can consult Microsoft's privacy statement. This statement outlines Microsoft’s privacy practices and how they apply to the data processed by Microsoft Clarity, including details on data collection, usage, storage, and disclosure. By reviewing the privacy statement, you can better understand how your data is managed and what security measures are implemented to protect your privacy when using services that incorporate Microsoft Clarity.
8. Spotify Ads
We use Spotify Ads as a paid advertising tool for advertising campaigns on the Spotify platform. The provider of this service is Spotify AB, Regeringsgatan 19 SE-111 53, Stockholm, Sweden. According to Spotify, the collected data is also transferred to the U.S. (Spotify Ad Analytics, 4 World Trade Center, 150 Greenwich Street, New York) under Standard Contractual Clauses or the EU-U.S. adequacy decision.
If you have given your consent for Marketing purposes in the cookie banner, our website will use the Spotify Pixel and the Spotify Conversion API. These pixels automatically collect and store data (IP address, time of visit, device and browser information, and information about the use of our website) based on specific events defined by us (such as visiting a webpage or signing up for our newsletter). This data is used to generate performance reports and analytics for our marketing campaigns.
The use of the Spotify Pixel and Conversion API is based on your consent, which you may withdraw at any time through the cookie settings on our website.
As the website operators, we have no influence over how Spotify uses the data, and Spotify is responsible for its own data protection practices.
8.1 Remarketing
If you have given your consent for Marketing purposes in the cookie banner, you will be included in audiences within this platform, allowing us to display personalized ads and improve the performance of our campaigns.
The data that may be collected and shared includes: email address, phone number, first name, last name, street, city, region, country, or postal code.
If you have not given your consent in the cookie banner, no user information will be sent to Spotify Ads.
8.2 Alias Matching
The Spotify conversion tracking pixel tracks actions of users who have consented to Marketing cookies in the banner. This tracking occurs after users click on an advertisement and is used to optimize advertising campaigns on Spotify Ads, as well as for statistical purposes.
As part of the so-called “Alias matching” information is also collected and stored in hashed format for matching purposes, which may identify individuals (such as names, email addresses, and phone numbers). For this purpose, Spotify’s pixel automatically sets a cookie when you visit our website, enabling your browser to be recognized automatically when you visit other websites via a pseudonymous cookie identifier.
Spotify combines information from the pixel or the Conversion API with other data from the user’s Spotify account to generate reports on website activity and to provide other services related to website usage. These services include personalized and group-targeted advertising. We do not control Spotify’s data processing; we only receive statistical data based on Spotify pixels or the Conversion API.
The data that may be collected and shared includes: email address, phone number, first name, last name, street, city, region, country, or postal code.
If you have not given your consent in the cookie banner, no identifiable user information will be sent to Spotify Ads.
Spotify’s data processing is carried out in accordance with the Spotify Data Policy.
9. TikTok Ads
Our website uses TikTok Ads, an advertising platform managed by TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland). TikTok Ads allows us to display personalized advertisements on the TikTok platform and measure their effectiveness.
The user's consent (for Marketing cookies) is the legal basis for using the TikTok pixel and the Conversions API. This consent can be revoked at any time through our cookie banner settings.
9.1 Features
- Remarketing: Showing ads to users who visited our website, provided they accepted Marketing cookies.
- Enhanced Conversions: Using SHA-256 encryption for data such as email or phone numbers to attribute conversions more accurately.
- Audience Segmentation: Creating personalized lists based on interactions with our site.
9.2 Data Collected
If consent is granted in the Marketing cookies banner, the following data will be collected:
- Conversion events.
- Demographic data (age, gender, approximate location).
- Conversion data (encrypted via SHA-256 if Advanced Matching is activated).
The data that may be collected and shared includes: email, phone number, first name, last name, street, city, region, country, or postal code. If Marketing cookies are not accepted, TikTok Ads will not receive any data.
You may consult the TikTok Privacy Policy.
Is this policy subject to modifications?
This policy may be modified according to new legal requirements or demands. If the modifications made are significant, users will be informed by means of a notice on the Web site.