31 / 01 / 2005

The General Manager of Binter hands over the first BinterMás frequent flyer cards.

Andreas Blass, General Manager of the airline, hands over the first BinterMás frequent flyer cards to the Canary Islands President Adán Martín and the Director-General of Transport, Rosa Dávila

 After the incorporation of its new ATR planes, the airline Binter Canarias made two promotional presentations at Fitur (International Tourism Trade Fair) today in order to commence what the airline considers "a new stage" after the first two years following the sale of the company by Iberia to a group of Canary Islands businesspeople. The BinterMás frequent flyer card is a commitment by the company to attain customer loyalty, and it will give customers priority on waiting lists and reward their loyalty.

This programme will begin on 1 February, allowing customers to "earn and use points" within a network of services and products. BinterMás will also allow cardholders to book seats and buy tickets through a telephone line for their exclusive use.
The new web page presented by the company will enable electronic tickets to be bought through Internet for the first time. It will be available for users from the middle of February (

The General Manager of Binter, Andreas Blass, handed over the first cards to the Canary Islands President Adán Martín and the Director-General of Transport with the local government, Rosa Dávila. Mr Martín congratulated the airline on this move and stated that airline improvements contribute to the objective of "unity in diversity" established by the local government. He also stated that flights between the islands are the key to the development of the Canary Islands as a strategic point in the Atlantic between Europe, Africa and America.

Blass outlined the results of the airline in 2004, during which Binter performed an average of 142 flights a day. The airline carried a total of 2,441,826 passengers, with 3,607,482 seats offered. For the first time ever, ten percent of the seats were special offers, said Blass. Throughout the year, the Binter staff of 414 carried out 50,292 flight operations, or 24,540 flying hours. At present, Binter has thirteen ATR 72 planes, two 19-seat Beechcrafts and one 170-seat Boeing 737. The almost two and a half million passengers carried translates into a total revenue of more than 10 million euros.

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